Marketing & Communication
In the Biosensing Team Twente, the Marketing & Communication is a pivotal part of the overall process of the project.
What will You Learn?
By joining the Marketing & Communication Team at Biosensing Team Twente, you won’t just promote biosensors—you’ll be at the forefront of translating complex technology into compelling stories that engage stakeholders and drive real-world adoption. Your work will bridge the gap between innovation and impact, ensuring that our breakthroughs reach the right audience with clarity and purpose.
- Branding & Storytelling – Craft clear, engaging narratives that communicate the value of our biosensing technology to diverse audiences, from healthcare professionals to the general public.
- Marketing Strategy & Outreach – Develop targeted campaigns, social media strategies, and promotional materials to maximize visibility and engagement.
- Stakeholder Engagement – Collaborate with doctors, researchers, companies, and investors to build strong relationships and position our technology effectively in the market.
- Interdisciplinary Collaboration – Work alongside engineers, scientists, and business strategists to align messaging with technical accuracy and market needs.
- Public Relations & Media – Manage external communications, press releases, and event planning to increase awareness of our innovations.
- Real-World Impact – Ensure that groundbreaking biosensing solutions don’t just remain in the lab but reach the patients, companies, and healthcare professionals who need them most.
Your Role in the Future of Biosensing
A groundbreaking biosensor is more than just an advanced technology—it needs a clear and compelling message to reach the right audience and make a real impact. Through strategic marketing and effective communication, we ensure that biosensing innovations are not only cutting-edge but also understood, trusted, and embraced by the medical community, industry leaders, and the public.
At Biosensing Team Twente, you’re not just contributing to a student project; you’re shaping the future of healthcare by crafting powerful narratives, engaging key stakeholders, and driving awareness for the next generation of biosensing technology.
So, are you ready to design the next breakthrough? Join the Biosensing Team Twente and be the architect of tomorrow’s innovations!
What are We Searching For?
Skills Needed:
- Branding & Strategy: Developing and maintaining the team’s brand identity and communication strategy.
- Content Creation: Creating engaging content such as social media posts, newsletters, and website updates to showcase the team’s projects and achievements.
- Event Coordination: Organizing and promoting team events, workshops, and presentations to raise awareness and build partnerships.
- Media Relations: Engaging with press, industry professionals, and other stakeholders to share updates and successes.
- Internal Communication: Ensuring smooth communication within the team, keeping everyone informed about project progress, deadlines, and events.
Searched Profiles:
- Communication Science – Expertise in strategic communication, public relations, and content creation.
- Business Administration (BA) – With a focus on marketing, branding, and digital communication strategies.
- Creative Technology – Blending technical and communication skills, perfect for creating engaging content.
- Marketing & Innovation – Knowledge of digital marketing, social media, and brand development.
- Technical Medicine or Biomedical Engineering (with a communication focus) – Ideal for communicating complex scientific concepts to a non-expert audience.
Would you like to enter the Team? Send us a your Profile in here!
If you would like to know more about the competition, the team, what it takes to be a part of it or what is there for you, apart from eternal fame of course, be sure to send us your questions to info@biosensingteamtwente.nl
